Version: 1.4
Last updated: 09 October 2026
As NOVENTRA STUDIOS, LLC and VELNORA Technology & IT Industry and Trade Ltd. Co. (“ItemGold”), we use cookies and similar technologies to ensure that the itemgold.com website operates securely and properly, remember your preferences and, where you have given permission, analyze website usage to improve our services.
For detailed information about the processing of your personal data and your rights under the KVKK, you may review the Privacy Notice on the Processing of Personal Data.
WHAT IS A COOKIE?
Cookies are small data files that may be stored on your browser or device when you visit a website.
Cookies may be used for purposes such as keeping a session active, enabling secure login, remembering preferences and measuring website usage.
Tags, pixels, local storage, performance measurement technologies and security technologies that operate in a manner similar to cookies are also covered by this Policy.
WHICH COOKIES DO WE USE?
ESSENTIAL COOKIES
These cookies are used to operate the website, enable secure user login, manage sessions, support shopping cart and transaction steps, prevent fraud and remember cookie preferences.
Because these cookies are necessary for providing the service, they are not subject to user consent and cannot be disabled through the cookie settings panel.
FUNCTIONAL COOKIES
These cookies remember language, display and other optional preferences selected by the user.
These cookies are used only if you give your permission.
ANALYTICS COOKIES
These cookies help us understand how the website is used, which pages are visited, technical errors and page performance. For this purpose we use Google Analytics 4 and Microsoft Clarity (session replay and heatmaps).
Analytics cookies that process personal data are used only if you give your permission.
MARKETING COOKIES
These cookies may be used to measure the effectiveness of advertisements, show advertisements relevant to your interests and evaluate advertising campaigns.
These cookies are used only if you give your permission.
GOOGLE CONSENT MODE
We run our analytics and marketing tags through Google Tag Manager using Google’s Consent Mode. Google Tag Manager loads on every visit; however, until you make a choice, the analytics and marketing consent signals are set to “denied”.
In that state, Google tags do not write analytics or advertising cookies to your device, do not read existing ones and do not use any persistent identifier that could identify you. Only limited, cookieless and non-identifying technical signals for aggregate statistics (the consent state, the page visited, a timestamp and a random number regenerated on every page load) may be sent to Google.
As soon as you allow analytics or marketing cookies, the relevant consent signal is updated to “granted”, and cookies are used only from that moment on. If you withdraw your consent, the tags return to cookieless mode.
SESSION REPLAY AND HEATMAPS
If you allow analytics cookies, we use Microsoft Clarity to understand how the website is used and to fix interface problems. Clarity records interactions during your visit — page views, mouse movement, scrolling, click and touch events, the elements clicked, screen dimensions, browser and device information, and an approximate location derived from your IP address — and produces session replays and heatmaps from them.
The Clarity tag is not loaded into your browser at all until you allow analytics cookies: without consent, neither the Clarity script is downloaded nor the cookies above are written. If you withdraw your consent, recording stops and a denial signal is sent to Clarity.
Recordings are used for aggregate behavioral analysis, not to identify you directly, and the contents of password fields never leave your browser. The data in recordings is processed by Microsoft Corporation (USA) as a service provider; any transfer abroad is carried out in accordance with Article 9 of Law No. 6698. If you do not want these recordings to be created, it is enough not to allow analytics cookies, or to withdraw your consent; this does not affect your ItemGold membership or your purchases.
Refusing functional, analytics or marketing cookies will not prevent you from maintaining an ItemGold membership, making purchases or using the website’s essential functions.
COOKIES AND TECHNOLOGIES USED
The cookies and technologies used on itemgold.com are listed below:
| Cookie/Technology | Provider | Purpose | Category | Duration |
| __Host-ig.auth_token, __Host-ig.auth_ref_token, __Host-ig.auth_logged_in | ItemGold | Maintaining and refreshing a secure user session (server-only, signed) | Essential | Until the browser is closed; with “Remember me”, for the session refresh period (up to 30 days) |
| __Host-ig.auth_refresh_race, __Host-ig.auth_agreements_pending | ItemGold | Session refresh safety and tracking of pending registration agreement approval | Essential | Until the browser is closed |
| ig-session | ItemGold | Remembering the “remember me” choice for the session | Essential | Until the browser is closed; with “Remember me”, 30 days |
| __cf_bm, cf_clearance | Cloudflare | Bot and abuse protection, security challenge | Essential | __cf_bm: 30 minutes; cf_clearance: per Cloudflare’s challenge passage setting (default 30 minutes) |
| cookie-consent-set, ig-consent (and cookie-consent in browser local storage) | ItemGold | Remembering your cookie preferences and enforcing your choice server-side | Essential | 1 year |
| ig-lang | ItemGold | Remembering the language preference | Functional | 1 year |
| ig-currency | ItemGold | Remembering the display currency preference | Functional | 1 year |
| ig.wallet | ItemGold | Remembering the last used wallet | Functional | 1 year |
| Google Tag Manager | Managing the tags used and cookie preferences | Technical tool | Loads on every visit; does not create cookies on its own. The tags it loads behave according to your consent state (see Google Consent Mode) | |
| _ga, _ga_* | Google (Google Analytics 4) | Measuring website usage by distinguishing visitors and sessions | Analytics | 2 years — written only if you allow analytics cookies |
| _gcl_au, _gcl_aw | Google (Google Ads) | Measuring advertising conversions and storing ad-click information | Marketing | 90 days — written only if you allow marketing cookies |
| Cloudflare Web Analytics | Cloudflare | Measuring page performance | Performance technology | According to the provider’s statement, it does not use cookies |
| Noxtica Collector (core), ig-noxtica-device-id-v1 | Noxtica | Bot and fraud detection, security verification | Essential | Sets no cookies; uses browser session storage until the tab is closed. The detected device ID is kept by ItemGold in local storage (ig-noxtica-device-id-v1) until you delete it |
| Noxtica Collector (extensions) | Noxtica | Persistent device recognition, advanced device fingerprinting, behavioural signals and analytics | Consent-based | Loaded only if you allow at least one of functional, analytics or marketing cookies; stops running from the next page load once you withdraw consent |
| _clck | Microsoft (Clarity) | Persisting the Clarity user ID and preferences | Analytics | 1 year — written only if you allow analytics cookies |
| _clsk | Microsoft (Clarity) | Combining page views within the same visit into a single session recording | Analytics | 1 day — written only if you allow analytics cookies |
| CLID, MUID, ANONCHK, MR, SM (on clarity.ms / Microsoft domains) | Microsoft | Distinguishing the browser across sites using Clarity and Microsoft-side operational purposes (third-party cookies) | Analytics | CLID and MUID 1 year, MR 7 days, ANONCHK 10 minutes — written only if you allow analytics cookies |
For sessions opened without “Remember me”, session cookies are deleted when the browser is closed. Interface preferences kept in browser local storage (theme, display, game mode, the cookie preference record) stay on your device only and are not sent to the server.
HOW CAN YOU MANAGE YOUR COOKIE PREFERENCES?
When you first visit ItemGold, non-essential cookies are disabled by default; until you make a choice, Google tags operate only in the cookieless mode described above.
The cookie settings panel provides the following options:
- Reject All
- Manage Preferences
- Accept All
You may enable or disable functional, analytics and marketing cookies separately.
You may subsequently change your preferences by using the “Change My Cookie Preferences” link at the bottom of the page.
You may also delete or block cookies through your browser settings. If essential cookies are blocked through your browser, some essential features of the website may not operate properly.
THIRD-PARTY SERVICES
If third-party services such as Google, Microsoft (Clarity), Cloudflare and Noxtica are used, limited technical information required for the relevant technology to operate may be transferred to the service providers.
Where personal data must be transferred outside Türkiye, such transfers will be carried out in accordance with the transfer conditions set out in Article 9 of the Turkish Personal Data Protection Law No. 6698.
UPDATES TO THIS POLICY
This Policy will be updated if the cookies used, the providers or the purposes of use change.
You can always access the current version of this Policy through itemgold.com.